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The media handbook : a complete guide to advertising media selection, planning, research, and buying

Helen Katz ; : cloth, : pbk. -- 2nd ed. -- L. Erlbaum Associates, 2003. -- (LEA's communication series). <BB00614843>
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The media handbook : a complete guide to advertising media selection, planning, research, and buying

Helen Katz ; : cloth, : pbk. -- 2nd ed. -- L. Erlbaum Associates, 2003. -- (LEA's communication series). <BB00614843>
Tag:
No tag is registered
Functions:
Contents and Summary Review Details
URL:

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No. Volumes Library Location Call No Material ID Status コメント Reservation WEB書棚
0001 : pbk 青山本館 青5F西B集密洋図一般 659||K1-1||2 000803606 0items
No. 0001
Volumes : pbk
Library 青山本館
Location 青5F西B集密洋図一般
Call No 659||K1-1||2
Material ID 000803606
Status
コメント
Reservation 0items
WEB書棚
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Bibliography Details

title and statement of responsibility area The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
edition area 2nd ed
publication,distribution,etc.,area Mahwah, N.J. : L. Erlbaum Associates , 2003
physical description area xix, 185 p. : ill. ; 24 cm
Volume Information
volumes : cloth
ISBN 0805842675
Volume Information
volumes : pbk
ISBN 0805842683
parent bibliography link LEA's communication series <BB01207662>//a
note Previous ed.: Lincolnwood, Ill. : NTC, 1995
note Includes bibliographical references (p. 177-180) and index
NCID BA61994035
text language code English
author link *Katz, Helen E. <AU50047818>
classification DC21:659
subject headings Advertising media planning
subject headings Mass media and business
subject headings Marketing channels
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