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標題および責任表示
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Marketing analysis in sport business : global perspectives / edited by Kevin K. Byon, Brian H. Yim, and James J. Zhang
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出版・頒布事項
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London : Routledge , 2023
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形態事項
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xvi, 306 p. : ill. ; 25 cm
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巻号情報
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| 巻次等 |
: hbk |
| ISBN |
9781032298757 |
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書誌構造リンク
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World Association for Sport Management series <BB01258997>//a
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内容著作注記
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Sport marketing analyses : an introduction / Kevin K. Byon, Brian H. Yim and James J. Zhang
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内容著作注記
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Application of structural equation model in sport marketing analyses / Kevin K. Byon, Brian H. Yim, Junying An and James J. Zhang
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内容著作注記
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Disruptive technologies on sport event marketing : new centrality of digital communication / Patrizia Zagnoli and Elena Radicchi
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内容著作注記
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Challenges in sport marketing : a systematic review of sport digital marketing / Salvador Angosto, Alejandro Lara-Bocanegra, M. Rocío Bohórquez, Jerónimo García Fernández and James J. Zhang
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内容著作注記
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Digital ticketing utilization in high school athletics : the role of spectator demographics / Armin A. Marquez and Beth A. Cianfrone
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内容著作注記
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Social media and stakeholder relationships : analysing an online communication network in the sport industry / Juha Yoon, Wonseok (Eric) Jang and Paul M. Pedersen
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内容著作注記
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Influence of micro-celebrities on the formulation of social media marketing strategies / Benjamin Mole, Paul Cook and Ruth M. Crabtree
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内容著作注記
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Examining Facebook marketing practice : the case of New Zealand provincial rugby / Jason Cole, Andrew J. Martin and Ashleigh-Jane Thompson
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内容著作注記
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Analyzing sport fan Facebook pages : influences of post characteristics and brand attributes on fan engagement / Shang-Chun Ma, Ching-Hung Chang, Shang-Ming Ma, Wan-Chen Chen and James J. Zhang
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内容著作注記
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Marketing obstacles facing obstacle racing / Jason Reese
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内容著作注記
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Congruity perceptions in endurance event participation consumers / Jason A. Rice, Marion E. Hambrick and T. Christopher Greenwell
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内容著作注記
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Service provider selection with the analytic hierarchy process : an approach to sport facility enterprization in China / Yunxia Ding and Yelena Y. Wang
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内容著作注記
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COVID-19 and economic impacts of major sport events / Lidija Petrović, Miaad Ghasemzadeh and Christopher Hautbois
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内容著作注記
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Brand attributes scale for professional sport teams : measuring strength, favorability and uniqueness of team attributes / Yukako Wada & Hirotaka Matsuoka
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内容著作注記
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Analyzing athletes' satisfaction toward the organization of a sport event : development of a questionnaire / Rosa Medina, Oswaldo Ceballos Gurrola, Mireya Medina, Marina Reyes, María Grethel Ramírez and Rosa López de D'Amico
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注記
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Includes bibliographical references and index
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NCID
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BC16725281
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本文言語コード
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英語
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著者標目リンク
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Byon, Kevin K. <>
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著者標目リンク
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Yim, Brian H. <>
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著者標目リンク
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Zhang, James J <AU60101424>
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分類標目
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LCC:GV716
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分類標目
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DC23:796.068/8
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件名標目等
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Sports -- Marketing
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